Keratin Blond:
Was developed with high technology to promote intracellular nutrition. It reconstructs the fiber’s appearance, leaving it shiny, frizz free, and providing expressive and lasting volume reduction.

Blond Care Platinum:
Toning Effect Mask is the most famous and effective non-yellow mask for blonde hair. A revolutionary product that has come to facilitate the day to day of professionals and a great ally for blondes who suffer from the fading of the wires. Immediate platinum effect eliminating yellow tones caused by the action of time, nicotine, pollution, UV rays and coloring. Its effect is gradual and progressive and treating at the same time.

Keratin Blond:

Step 1: After shampooing with clean e care Cleansing Shampoo. Rinse and repeat the operation.

Step 2: Remove excess water with the dryer and apply the Smoothing Hair Treatment 0.5mm to the scalp with the help of a brush.

Step 3: Leave on for 40 to 60 minutes depending on the type of hair. Rinse with water and apply the leave in Nutrition spray to the entire length of the hair.

Step 4: Dry well with the dryer and iron in ne locks between 200°C – 392°F and 230°C – 446°F. For best results, use the RICH BEAUTY care line.

Blond Care Platinum:

Wash the hair well with the Shampoo. Remove some of the humidity with a towel. Add 1 measure of the Matrizator with 2 measures of white cream of your preference. Apply the hue, lock by lock, rubbing from root to tip. Leave for 3 to 10 minutes or until the desired color is achieved. Then rinse thoroughly until the product is completely removed. It can be used after discoloration of wicks, highlights and reflexes. For better color maintenance apply once